Challenge:
Create a brochure that highlights all the different offerings of the college. The main marketing tool used by the Admissions department to attract new students.

Idea/Inspiration: 
Lots of campus and student photos. Highlight the diversity of the student body. Clear information about registration and financial aid opportunities. Final printed brochure should have a good, expensive feel. Use of college colors throughout the book. Easy to read and written for parents and students.

Delivery: (View Full Book)
The viewbook demonstrated the uniqueness of a college while telling its story at a high level, enticing students and parents to visit and apply. A focus on student and campus life photos, this brochure conveys an authentic sense of place.

Responsible for:
Creative Direction
Graphic Design
Copywriting
Proofing / Editing
Illustrations
Print Production