Outdoor – Clubhouse Sign
Project Info
- Created By Darren Jasieniecki
About the Project
Challenge:
Create a new logo for the park district’s newly built, premier rental venue. Need to start a whole new look and feel from the facility.
Idea/Inspiration:
The facility is on a small lake, with native plants surrounding it and yet very classy inside. Custom font, simple and elegant.
Delivery:
A customer font was created from a mixture of basic fonts. About 15 different versions were mocked up before the final version was approved. A smooth, light brown color was selected and matches the interior color scheme. Lighting was set up from below to highlight the sign at night.
Responsible for:
Creative Direction
Graphic Design
Illustrations
Management of Sign Fabrication and Installantion
