Challenge:Brand the entire hotel to give the attendee a complete and immersive NIC experience.
Idea/Inspiration:Use as much of the existing hotel structures to incorporate the brand/wayfinding to help with flow in a smaller space.
Delivery:A cohesive branded event that helped bring a multi-level event together and deliver an outstanding experience for the attendees.
Responsible for:Creative DirectionGraphic DesignProject ManagementPrint ProductionInstallation Planning/DirectionEvent Signage Layout